What Is ITELLMOTION?
SLOWING OR GOING?
ITELLMOTION is a strip of lights mounted on the front of a vehicle that indicates whether the vehicle is slowing down or speeding up. This will provide other road users - particularly vulnerable road users (VRUs) - with better information about an approaching vehicle’s intent.
ITM in the News
Virginia Tech Transportation Institute continues testing and studying ITELLMOTION. Their research highlights the need for technology to help to reduce pedestrian fatalities. ITELLMOTION provides other road users - particularly vulnerable road users - with better information about an approaching vehicle’s intent.
Viriginia Tech Transportation Insititute is testing and studying ITELLMOTION. Survivors inspired to save the lives of most vulnerable roadway population – pedestrians.
Alexandria Rossi-Alvarez named University Transportation Center Student of the Year.
Read the full article.
ITELLMOTION
Is the vehicle slowing or going?
ITELLMOTION is the 1st Vehicle Front Alert System (VFAS) that provides pedestrians, cyclists, and other road-users more information about an approaching vehicle’s intent.
Essentially, the device is an LED strip, plus some additional patented tech, that is mounted above the front license plate. When operational, the LED strip communicates the acceleration status of the vehicle in a way that is simple for bystanders to understand.
Over the next ten years, many technologists, researchers, and policymakers expect advanced lighting to be added to vehicles. However, many suggested approaches are far too expensive, or worse, far too complex to be understood on a split-second basis by a human. ITELLMOTION solves that problem with a simple lexicon: the LEDs flash amber if the vehicle is decelerating, and white if the vehicle is accelerating. Yellow is slowing; white is going. Now you know!
Slowing
The bright white represents the vehicle is in motion. ITM changes to a moving amber light as the vehicle starts slowing down. The slower the vehicle goes, the slower the amber light go until the vehicle reaches a complete stop and the light bar goes fully amber.
Going
The bright amber represents the vehicle at a stop position. ITM lights change to a moving white light as the vehicle starts moving. The faster the vehicle goes, the faster the white light goes until the vehicle reaches 35 miles an hour and the light bar goes fully white.
AVOIDABLE CRASHES
Each year, more than half a million pedestrians and cyclists lose their lives on the world’s roads. Many leave their homes as they would on any given day – to school, work, places of worship, homes of friends – never to return. At Pedestrian Safety Solutions, we are committed to being a part of the solution for crash prevention between vehicles and pedestrians and cyclists.
70
On average, every 70 minutes a pedestrian is killed in a traffic crash in 2022 (NHTSA)
8
On average, every 8 minutes a pedestrian is injured in a traffic crash in 2022 (NHTSA)
82.4%
Front of vehicle was the initial point of impact for 82.4% of pedalcyclists killed in single-vehicle crashes in 2022 (NHTSA)
7,522
7,522 Pedestrians were killed in traffic crashes and an estimated 67,336 were injured in 2022 (NHTSA)
1,105
1,105 Pedalcyclists were killed in traffic crashes and an estimated 46,195 were injured in 2022 (NHTSA)
84.5%
Front of vehicle was the initial point of impact for 84.5% of pedestrians killed in single-vehicle crashes in 2022 (NHTSA)
60%
60% of pedestrian deaths in 2021 occurred on major roads other than interstates and freeways (IIHS)
78%
More 78% of pedestrian fatalities and 51% of pedalcyclist fatalities occurred after dark in 2022 (NHTSA)
77%
Annual fatalities for pedestrians increased 77% and for cyclists increased 74% in the period of 2010-2023 (IIHS)
Why ITELLMOTION?
Driving toward safety for all
ITELLMOTION (formerly Auto Motion Alert) provides actionable, real-time information to pedestrians. Despite the processes pedestrians already employ in judging when it is safe to cross, pedestrian/vehicle crashes still occur at an alarming rate.
Market Research
Greater congestion and distractions increase the risk of crashes with pedestrians, bicyclists, and other road users. ITELLMOTION (formerly Auto Motion Alert) provides real-time, actionable information to prevent crashes. And independent research study was conducted about the need and response to ITM.
What Others Are Saying About ITELLMOTION
“ITELLMOTION is an innovation that has the potential to reduce needless accidents. Simple and intuitive lighting that identifies both slowing and going for an automobile to provide pedestrians, bicyclists, and others with sensible information to avoid injury. Particularly for newer electric vehicles that produce little or no sound at slow speeds. It is a technology that’s time has come and will reduce injury and save lives.”
“A fantastic idea! In this age of distracted drivers ITELLMOTION will save lives and horrible injuries to pedestrians, cyclists and other drivers.”
“ITELLMOTION can save lives. When decisions are often made in split seconds, this device gives the needed information immediately – Is that vehicle slowing or going?”
“Genius! This is the new 4th brake light that will be so desperately needed on the front of a car with the advent of self-driving automobiles! ITELLMOTION will help save lives!”
“ITELLMOTION is an innovative new Safety Performance Product for the Original Equipment and Aftermarket. Advanced Driver Assistance Systems are one of the fastest growing automobility markets. The Center for Automotive Research in Ann Arbor, MI expects the ADAS market to grow three times larger in the next two years – from $5.5B today to $15.5B in 2022 and $36B by 2025. ADAS products developed over the past ten years have focused on improving driver safety with a wide range of driver assistance and warnings. ITELLMOTION is the first ADAS product focused on pedestrians and cyclists to help increase safety for everyone on our roads and street.”
See ITELLMOTION in action!
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