Strong Consumer Interest

Greater congestion and distractions increase the risk of crashes with pedestrians, bicyclists, and other road users. ITELLMOTION (formerly Auto Motion Alert) provides real-time, actionable information to prevent crashes.

ITELLMOTION is an attachable front signal light, an LED strip with a few additional components, that can be mounted anywhere on the front of a vehicle. ITM answers the critical question that all pedestrians and cyclists ask: “Is the approaching vehicle slowing or going?”

Independent market research shows that there is strong consumer interest in ITELLMOTION.

  • 74% are interested in buying ITM

  • 57% feel that ITM would enhance road safety

  • 81% feel that ITM fulfills an unmet need

  • 65% would definitely or probably buy ITM with reduced insurance premiums

Fulfilling an uNmet need

As the rear brake light signals were mandated to signal driver intent to those behind the vehicle, ITELLMOTION signals braking and acceleration information to those in front of the vehicle. Overall, nearly half of the respondents find that ITELLMOTION fulfills an unmet need very well or extremely well.

Chart of data answering the question if AMA would full an unmet need. Of the total number of participants surveyed 19% said AMA would fill the unmet need extremely well, 30% said very well, 32% said somewhat well, 13% said not very well, and 6% said…

Purchase Interest Based on Insurance Premium reductions

The purchase interest nearly doubles when the potential of a reduced insurance premium is introduced compared to the initial concept levels. Positive responses for purchase center around the safety aspect of the product. Nearly 4 out of 10 respondents, who know someone who has been hit by a car, say they would definitely buy with an insurance premium reduction.

This chart shows the data for the answered question if companies offered a reduction on insurance premium for AMA, who likely would you be to buy it. Of the total number of participants, 29% said they would definitely buy AMA, 36% said they would p…

Market Ready

ITELLMOTION has a strong market interest and the market is ready for it as soon as it is available. 63% are impressed with the value of ITM. 56 % would like to be alerted when ITM is available for purchase.

Respondents overall thoughts on the value of Auto Motion Alert.

Respondents overall thoughts on the value of ITELLMOTION.

 
Percentage of respondents who would like to be notified when Auto Motion Alert is available for purchase

Percentage of respondents who would like to be notified when ITELLMOTION is available for purchase

Partner With Us Today!

Policymakers, researchers, and others are already talking about how vehicles can use advanced lighting systems for better communication, including but not limited to autonomous vehicles. However, the danger here is introducing a complicated lexicon – when what people need is split-second information.

We’ve been working on this project for more than three years, both on the technical side and with multiple government agencies to sort out where we stand with our patents and in clearing regulatory hurdles. We are excited about where we are today on all those counts.

Contact us to learn more about our market research and how we are working to make the roadways safer for all users. We are looking for go to market partnerships to help put ITELLMOTION out on our roadways.